Search projects can include:
Relevancy audits:
- Top terms reviewed and rated
- Benchmarking
- Recommendations for improvements
Expert review:
- Search interface
- Filters & sorts
- Results display
Performance metrics:
- Search exits
- Results pages viewed
- Refinements
- Click throughs vs. top results
Search log analysis:
- Top search terms & long tail terms
- Types of terms e.g. codes, locations
- Syntax usage e.g. AND/OR, speech marks
- Topic clusters
- Search pages – where do users search from
User testing:
- Face to face task based testing of site search
- Findings, recommendations and videos
Identifying issues with:
- Crawl
- Indexing
- Content
- Ranking
- Results display
Simple configurations:
- Best bets
- Spelling suggestions
- Synonyms/thesaurus files
Interface design:
- Results layout
- Filters & sorts